Estela Franco
Senior Technical Architect at Shopify
Senior Technical Architect in Web Performance at Shopify, specializing in optimizing speed and user experience for large-scale projects. Passionate about Web Performance, Web Standards, and TechSEO, I’m a Google Developer Expert in Web Technologies, international speaker, co-founder of #MujeresEnSEO, and co-organizer of PerformanceObserver.dev, actively contributing to the global web community.
Talk
Greatest Disaster Hits in Web Performance
Turn up the volume on performance! In this session, we’ll review greatest hits from yesterday and today that are destroying your project’s loading speed, user experience, and business metrics (and how to avoid them!). Among many other bangers, you’ll learn to identify JavaScript’s killer melodies, the slow ballads of asynchronous loading, and the riffs that block the main thread. Discover how to stop playing the song of failure and turn your project into the headliner of performance.
